Kim Snyder
Creative Director – Ministry Fundraising & Marketing
Creative direction and copywriting for Christian nonprofits and ministries, built on fundraising strategy that drove revenue growth for a decade — reaching a 35+ female Christian audience.
30%+
Revenue growth, every year, for a decade. Peaking at 40%.
1,000+
Radio stations running that work, across two national networks.
2x
The industry’s benchmark for exceptional results.
Campaigns so effective that national clients of K-LOVE & Air1 Networks regularly licensed my work to run on other national and regional media outlets — year after year, for over a decade.
COMPASSION INTERNATIONAL | WORLD VISION | SAMARITANS PURSE |WOMEN OF FAITH
“Kim has done some amazing work for me on projects that would have been lifeless without her creativity. She has high standards for herself and for her work, and it shows. Kim brings an energy and passion to every job, creating a finished product that is consistently far beyond expectations.”
“Kim is a true pro, self-driven and always brings top quality work. Her fundraising strategy and case for support writing always raises the bar. She truly cares both about her work and other people. She’s incredible to work with.”
Writing Samples
Nation Radio Network Fundraising
K-LOVE Radio Network Pledge Drive
Opens:
Think of all the things you like to talk about…
Your favorite restaurant…the name of your new salon…
The great sports camp your kids went to…and Positive, Encouraging K-LOVE.
And, because you talk about K-LOVE, more people hear, more lives are changed…and that’s what we like to talk about. (tag)
When you were young, you wanted to be a superhero…you wanted to change the world. You were Superman, or Wonder woman…
And every animal in your yard was safer because you were there.
Today, you can go beyond the backyard…and help change the world… one hour at a time.
Your $40 a month pledge will cover one hour of broadcasting on K-LOVE.
You give…People listen… lives are changed…
you really become a superhero, and no cape required. (tag)
Listen to K-LOVE for 5 minutes…and chances are you’ll hear your favorite music and some encouraging words. Listen for an hour and you’ll hear MORE great music…but in that SAME hour, an average of 26 people reach out to a K-LOVE Staff Pastor for prayer. One hour is all it takes. Your $40 a month pledge makes one hour possible. (tag)
Appointments are made…calls are returned…you hug your kids one more time…a lot can happen in an hour.
When you support one hour on K-LOVE, people find hope…the lonely find love…the lost find direction….(stop) oh yeah, and we play great music. Your $40 a month pledge makes one hour possible. (tag)
When was the last time someone asked you for help? For us, it was just one hour ago. Because of your gifts, people right here are getting the help they need. And through your gifts, air time is made available to ministries who meet the needs of people around the world. Your ongoing $40 a month pledge supports one hour on K-LOVE. (tag)
Pre-Pledge Tags:
The K-LOVE Pledge Drive is coming up. It’ll be fun and exciting time where you’ll hear about the amazing things God is doing through the support of listeners like you. The Pledge Drive on Positive, Encouraging K-LOVE. Together we’ll change the world, one hour at a time.
The K-LOVE Pledge Drive is coming Tuesday, April 18th / Next Tuesday / Tuesday / Tomorrow / Later Today. You’ll hear life changing stories, get a look behind the scenes of what we do and be a part of seeing K-LOVE funded for the next few months. Positive, Encouraging K-LOVE….Together we’ll change the world, one hour at a time.
The K-LOVE Pledge Drive is coming Tuesday, April 18th / Next Tuesday / Tuesday / Tomorrow / Later Today. Hear the amazing things God’s doing through your support. It’s a fun and inspiring week.
Pledge Drive on Positive, Encouraging K-LOVE….Together we’ll change the world, one hour at a time.
Pledge Week Tags:
Call [phone number] to make your $40 a month pledge now, and
help change the world, one hour at a time. Positive, Encouraging K-LOVE.
Call [phone number] to make your pledge now.
Positive, Encouraging K-LOVE.…Together we’ll change the world, one hour at a time.
You can help change the world, one hour at a time.
Call [phone number] – Positive, Encouraging K-LOVE.
THE METHOD
Creator of “Legacy Linda” — the 40+ Christian female listener avatar writing system that became the industry standard in Christian radio imaging, programming, and fundraising strategy. Built from a single company’s real data set, still industry-adapted over a decade later.
CLIENTS
Samaritan’s Purse · Compassion International · World Vision · Promise Keepers · Operation Christmas Child · LifeWay · Family Christian Stores · Youth for Christ· K-LOVE Radio Network · Air1 Radio Network
RESUME
25+ years in creative direction, direct response copywriting, and campaign development for nonprofit and brand marketing clients. Full résumé below — download for the complete history.