How to Make Copy Come Alive

How do you read copy better?  STOP READING! The first thing you need to know is that no one believes anything someone else is reading off of a page. What people DO believe is someone who is talking from personal experience; someone who relates to where they are or has...

Are Your On-Air Talent Worth Investing In?

I was perusing movie reviews while trying to arrange a night out with my husband recently.  Scrolling through pages of online comments I realized that the more unpopular selections shared a running thread, “There was an absence of characters worth investing...

How to Narrow Down Your Voice Talent List

There are a sea of voices competing for your job.  Many of them good.  Many more…well, not so good.  Whittling your choices down to a group of voices you think will sound good on your project can be daunting enough.  But don’t stop there.  Use this...