How do you read copy better? STOP READING!
The first thing you need to know is that no one believes anything someone else is reading off of a page.
What people DO believe is someone who is talking from personal experience; someone who relates to where they are or has a sincere solution to a problem they have experienced.
So skip the ‘inflection’ studies and try this simple 3 step process to becoming more believable:
1. Read it Once
…to familiarize yourself with the text.
3. Read it Again
….to get a feel for how the text is trying to connect with the listener.
3. And One More Time
…to decide how you will take your unique viewpoint and connect that text to the listener in a way no one but you can.
The key to reading copy believably lies in communicating the message. So many times we think the right intonation, the right pacing, the right style of delivery will do it. And honestly, sometimes it does. But all of those things are an attempt to get you to do what you do in conversation all the time; communicate.
Next time, skip the mental gymnastics and try the three read method.
Then leave a comment and let us know what helps you to communicate a script better.