Has Your Core Target Listener Changed?

You may be heading into New Years planning and vision casting with a little dead weight this year: your target listener. Before you accuse me of outright radio blasphemy, let me explain. We’ve all been targeting that one key demo for so long. We’ve data mined her...

Do This for an Unstoppable New Year

Imagine this gift under your tree this year: A clean creative reset for next year. The joy of an endless pool of writing inspiration A workable creative system with repeatable, reliable success. That’s what I’m giving you this Christmas. In next months article, I’ll...